Get ready to be totally inspired by the wild and wonderful world of Sera Hersham-Loftus, also known as Sera of London. I have been a fan since I came across an image from her “Little Venice Rooms” project floating around on Tumblr some years ago. The vibe is like a grown-up, sexy, romantic, Jungalow — and I’m so into it. Along with a superb eye for layering color, pattern, texture and plants as an interior decorator, Sera is also a product designer and author — pick up her book Seductive Interiors to dig deeper into her world. I got a chance to ask Sera a few questions too — so after peeking at her work, we’ll learn about her star sign, her spirit animal and her favorite plants and textiles to decorate with below!
How about the curves of these green chairs from her ‘Les Follies‘ furniture collection. Also, can we talk about that disco ball for a minute??!?
And these velvet honey’s from her Oyster collection as well. So good.
The way that Sera mixes textiles is so fantastic. In the above photo I spy a vintage Piano Shawl, kuba cloth and some very romantic satin boudoir pillows from her Foxy Pillows collection. Who would think so many different styles would mesh so seamlessly?
Peacock chairs, macrame shawls, pompoms, fringe…those floors. A little slice of heaven.
This bathroom will forever have my heart.
These repurposed doors are seriously incredible. I have no words.
Gold palm lamp envy…
The funky cool ‘Rude Lamps‘ are also her design. I really love her choice in artworks as well. Everything feels old, organic, sexy, relaxed…glamorous but not too precious.
Above and below the same gorgeous hallway dressed up two ways…I love how she plays with dark walls and light trims…those shutters…
This is pretty much the workspace of my dreams…
And there’s that disco ball again… Also, look at the layered window treatments. Now I know not everybody has floor-to-ceiling sprawling French door/windows situations that look like they stepped out of Les Marais…BUT I think we can all take a cue from the fun layering that’s happening here — the scallops, the fringe, the puddling of the drapes…yummy.
The way she uses and styles her indoor plants is obviously #goals. What’s interesting to me is that somehow her rooms look and feel like indoor gardens (as contrasted to ‘jungle’). The styling is so well-curated and on point.
Hiding a TV behind a moveable fringe curtain?? Genius.
Above and below– her wallpaper designs which are seriously incredible. They are painted by hand and some of them they use gold leaf. They employ trompe l’oeil to add an added layer of texture to to room.
Name: Sera Hersham-Loftus / Sera of London
unbelievably stunning! this home is almost ethereal in the best way possible! i am in lovvveee!
yikes! pin pin pin……wow!
Its a dream house for so many people, I have never seen in real such a beautiful house in my whole life. I have only seen in pictures, but this is so beautiful, can you pls invite me there ? hehe xx
omg it’s stunning. breathtaking. thank you so much for sharing this beauty!
*_* !!!
She’s very talented. But she ain’t got nothin’ on you! :)
Good one!
I looooooove window . Such a great post! Than
k you so much for sharing.
Great house.I love collection of chairs.
This is me!!! I love the layering, the textures, the plants! OMG that plants!! I’m a plant Mama too. Amazing!
“wow” I’m just in awe of this beautiful I could curl up with a cup of tea or a glass of wine a good book and just chill! “I so love this”
I have her book. I love her designs. So romantic. I don’t have many windows in my condo so I don’t seem able to grow plants. And I love the look of them. She is an inspiration.
Love Sera designs. I have her book.
Hi,i have just subscribed. My only concern is that whilst everything published here is pretty impressive , but it’s hardly feasible in a home with normal dimensions !!
Reminds me of Paris Bohemian. The rich frabrics. Dark walls, macrame, lace, different periods of furniture. Just loved this home. I wish more people would think free like this, I believe if we dug deeper into our souls we would burst with creativity and be much more happier. Thank you for more inspiration.
Hi I Love all ur stuff Awesome I wish u had a shop in Australia x
Hi I Love all ur stuff Awesome I wish u had a shop in Australia x
Some of her rooms are classy, opulent and almost unique and I like them. The rest are just messy and cluttered; she’s trying to take the eclectic look too far. Sera Hersham-Loftus’ cover photo screams “look at me” and her interview comes across as pretentious. Not my cup of tea. There are so many other talented designers out there who let their work speak for itself.
BEAUTIFUL, I love plants.
Love love love
Beautiful! Good art set. Does she walk around with a garden hose all week long watering all those plants?
Such a gorgeous aesthetic. It’s a pity she’s a raving loony anti-vaxxer
Simply, Beautifully Awesome.